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Weekly leads by doctor
Bars = form leads per ISO week (Mon–Sun) for lead campaigns, one series per doctor, 9 weeks ending at the selected end date. The latest week may be partial. Hover a week for leads and CPL per doctor.
Campaigns – selected range
Spend, leads and cost per lead from TikTok Ads for the selected dates (form conversions; WhatsApp campaigns count WhatsApp starts). Days running counts from first spend to today. Trend = weekly leads over the 9 weeks ending at the selected end date. Recommendation is rule-based: CPL vs this account's own average for the selected range and current volume. Data is refreshed every Monday; the last 90 days are available.
| Campaign | Type | Days | Spend | Leads | CPL | CTR | Trend (wk) | Action | Recommendation & timeframe |
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Weekly leads and cost per lead
Bars = form leads per ISO week (Mon–Sun) for lead campaigns, 9 weeks ending at the selected end date; line = CPL. The latest week may be partial.
Winning assets
Ads with ≥ 5 leads in the selected range and CPL at or below the account average, ranked by leads. Hook = 2-second views ÷ impressions. Click a thumbnail or caption to open the video on TikTok.
| Preview | Ad (caption) | Spend | Leads | CPL | Hook |
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Losing assets
Ads in lead campaigns with ≥ 200 spend in the selected range and either no leads or CPL ≥ 1.5× the account average, ranked by spend.
| Preview | Ad (caption) | Spend | Leads | CPL | Hook |
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